The Brief
This brief was set for the AdGrad ’16 pitch as part of the MSc in Advertising, DIT, and its focus was the Stone-ground Wholewheat Loaf (a.k.a. Brown Soda). I worked as an Art Director and Designer with 12th Man Agency. The presented work is the result of the team’s efforts over 5 weeks, under the supervision of our assigned mentors.
The Campaign
Come Home To McCambridge – The campaign that 12th Man Agency presented at the AdGrad ’16 pitch comprised of Radio, OOH, and Digital executions. The following are the executions I was mostly involved in.
Eggs & Bacon
Loaf
Jam
Tomatoes & Rocket
Placement Examples
Joe.ie Homepage Takeover
‘The 9 at 9’ Sponsored Post
