One Minute Briefs

One Rule. One Minute. Create an ad.

One Minute Briefs is a concept created by Nick Entwistle, creator of The Bank of Creativity.

Through this concept they promote brands and causes via social media by challenging their creative community on Twitter to respond to a brief in One Minute, and they reward the best ideas. The One Minute Briefs platform is built upon a community of creative people called the OMBLES.

One Minute Briefs have changed over the years. Previously most of the briefs consisted of a simple word/hashtag, so creatives would be called to advertise things like bread, slippers, mirrors, and other unbranded things. Below are the OMB ads I’ve submitted since becoming an OMBLE, displayed latest to oldest.



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