Nationwide – D&AD New Blood

The Brief

This Brief was one of the D&AD briefs for the New Blood 2016 awards.

With financial services lagging behind in terms of connecting with this age group, how can we shake up the market to cater to their ever-changing needs? Redefine banking for a student / youth audience. Forget what banking looks like now and our current expectations from financial service providers, throw out the rule-book for what a bank account does, how it does it, and what it looks like.

The Campaign

Flexevo – The account that evolves as you evolve. A new concept in banking for Nationwide.

Created in collaboration with Copywriter Robyn Hamilton.



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