TOMS – D&AD New Blood

The Brief

This Brief was one of the D&AD briefs for the New Blood 2016 awards. Inspire a new wave of consumers to understand that purchases can have purpose.

The Campaign

A day in the life of TOMS – A campaign based on two main narratives, the stories of TOMS products; Story One: TOMS Coffee and Story Two: TOMS Shoes. The stories are about the lives of the materials involved in the making of TOMS products, and about the production process itself, ending with shots of the help they have provided (safe drinking water and shoes) to people and communities in need.


Toms-final

Copyrighted Image – Unable to download