McCambridge Bread

McC's logo

The Brief

This brief was set for the AdGrad ’16 pitch as part of the MSc in Advertising, DIT, and its focus was the Stone-ground Wholewheat Loaf (a.k.a. Brown Soda). I worked as an Art Director and Designer with 12th Man Agency. The presented work is the result of the team’s efforts over 5 weeks, under the supervision of our assigned mentors.

The Campaign

Come Home To McCambridge – The campaign that 12th Man Agency presented at the AdGrad ’16 pitch comprised of Radio, OOH, and Digital executions. The following are the executions I was mostly involved in.


Eggs & Bacon

Eggs & Bacon

Loaf

Loaf

Jam

Jam

Tomatoes & Rocket

Tomatoes & Rocket

Placement Examples

Placement Examples

Joe.ie Homepage Takeover

Joe.ie Homepage Takeover

‘The 9 at 9’ Sponsored Post

'The 9 at 9' Sponsored Post

 

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